ZS: Data connects us
Location
UK
Industry
- Technology consultancy
What we did
- ABM campaign
Objective
Life science and healthcare consultancy ZS uses AI to extract actionable insights from the big data that characterizes these sectors. It wanted to change the thinking of senior decision makers in its target audience, awakening them to the new possibilities of its AI-enabled solutions.
Solution
The “Data connects us” campaign for ZS was B2B’s first to exclusively use AI-generated imagery and video — a new frontier of creative technology at the time. The AI-generated images showed a boldly imagined near future of healthcare, presenting the new frontier of data and AI as the way to get there. The campaign also used an ABM approach to target high-value individuals.
Results
“Data connects us” delivered standout impact, with 1.3 million impressions in the first month alone. Paid social CTRs were 398% above the benchmark and AI page views on zs.com increased five-fold. Within two months, 95% of targeted accounts were engaged and VP+ engagement doubled in four months.
%
of target accounts engaged
million+
impressions in six months
%
above benchmark for paid social CTRs
The “Data connects us” campaign for ZS was B2B’s first to exclusively use AI-generated imagery and video — a new frontier of creative technology at the time.
The campaign delivered standout impact, with 1.3 million impressions in the first month alone. Paid social CTRs were 398% above the benchmark and AI page views on zs.com increased five-fold.
