Expleo: Views from the top
Location
UK
Industry
- Aerospace engineering
What we did
- Event activation
Objective
Expleo is an engineering, technology and consulting service provider that helps aerospace manufacturers become more efficient. The company wanted to reestablish itself as a thought leader and generate new business at the Farnborough Airshow. As a relatively niche player in a major global industry, standing out among exhibitors was a tough challenge.
Solution
Stein created “Views from the top,” incentivizing key influencers to record their views with the promise of seeing them played back in space. Expleo demonstrated its aerospace industry credentials by using a balloon carrying an iPad and camera rig to film the interviews being played back in the stratosphere. Participants were given their “views from the top” in short video format to share across the social platforms of their choice.
Results
The relatively small investment for this activity yielded huge results, with all KPIs exceeded. Expleo held over 400 client meetings, earned 2.3 million social impressions and generated 600 new sales via the event.
million+
social media impressions
client meetings
new sales generated
Expleo demonstrated its aerospace industry credentials by using a balloon carrying an iPad and camera rig to film influencer interviews being played back in the stratosphere.
Expleo held over 400 client meetings, earned 2.3 million social impressions and generated 600 new sales via the event.
